youngsRPS Rural Brochure - Flipbook - Page 11
A STAND OUT SALE:
HESKET FARM
N
estled on the edge of the Lake District National
Park and seven miles southwest of Penrith,
Hesket Farm was a fully equipped holding comprising
approximately 63.04 Ha (155.78 Ac) of productive
grassland, a large farm steading and a farmhouse. It
stood out as one of the North’s most notable rural
property sales, not least because of its nature but also
because of the potential it held, something which we
highlighted and capitalised upon.
The farm was brought to market as part of a wider
strategy to scale back and relocate. The sellers’ goal
was twofold: to achieve a strong market value, but also
to ensure that recent investments, including house
improvements and a successful planning application for
barn conversions, were fully capitalised upon. Central
to our approach was therefore unlocking value, but to
do this we had to understand our market and tailor our
strategy accordingly.
Whilst the farm benefited from excellent grassland, an
extensive steading and principal farmhouse, it also
offered significant scope for a lifestyle purchaser, local
farmers and the emerging environmental market. It
represented a rare opportunity catering to multiple
audiences, and the key was maximising its appeal to
the market.
We launched the sale by private treaty, available as a
whole or in four lots, with the aim of attracting
maximum interest through a comprehensive and clearly
structured marketing strategy. From the outset it was
evident that the holding would appeal to a range of
potential purchasers, including local and regional
farmers as well as those seeking lifestyle or
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